Kross Strategies | The missing piece to achieving your vision

WELCOME TO KROSS STRATEGIES

REGARDLESS OF THE INDUSTRY A TOP C-SUITE CHALLENGE IS DEVELOPING A COMPANY’S GROWTH POTENTIAL THROUGH EFFECTIVE SALES AND MARKETING

If your company has strong operational and financial expertise within the executive, investment or advisory team, but is missing that key partner to help develop and drive the sales and marketing strategies essential to achieve your vision, increase value and drive profit goals Kross Strategies, LLC may be the solution you are seeking.

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Kross Strategies is a sales and marketing advisory firm. We work with CEOs and executive teams who have a vision for growth but need extra band-width and expertise to get where they want to go. Developing and implementing the actionable sales and marketing plans required to achieve that growth – without the commitment of full-time overhead – is our forte. Our firm delivers high value at a low level of risk. We bring strong business and financial acumen that’s rooted in sales experience working with C-suite executives in finance, administration, and operations. That translates into ensuring business plans align with the entire organization, are properly implemented from the beginning, and that execution is focused and accountable.

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Organizations are seeking creative ways to leverage their assets more than ever before. They face the challenge of expanding business beyond current resources while recognizing the high overhead of onboarding additional full-time leadership to the management team. Kross Strategies provides the unique solution of outsourced leadership with an adaptable, customized combination of skills, expertise, talent, and level of engagement. Our focus is growth-minded businesses where the void in leadership bandwidth and expertise prevents the company from achieving its growth goals. Our clients leverage our assistance in not only developing well-thought-out strategy and vision for growth but also in identifying a practical path forward.

“STRATEGY WITHOUT TACTICS IS THE SLOWEST ROUTE TO VICTORY, TACTICS WITHOUT STRATEGY IS THE NOISE BEFORE DEFEAT.”
Sun Tsu, Ancient Chinese Military strategist

CHALLENGES OUR CLIENTS FACE

Kross Strategies understands the pressure you face to meet aggressive growth goals and offers clients solutions to the following hurdles

Going From Decent to Dominant

Current Sales and Marketing teams have done a good job achieving the company’s present success. The question leadership battles is “How do we go further?” The next level of growth is very attainable, but it requires developing and implementing custom best practices now.

Part-time Leadership

Sales and Marketing strategic leadership is desired but resources do not allow for a full-time, permanent VP of Sales or Marketing. We offer flexible partnerships to meet your needs.

Alignment of Sales and Marketing

Sales teams and Marketing teams often work in separate silos within organizations. Our experience in both fields can help to align these critical departments ensuring they are on the same page, following the same vision, and working towards the same goals for your company’s success.

Managing Costs and Risks

Committing resources to hiring a VP of Sales or Chief Marketing Officer is expensive and can be risky if the person turns out to not be the right fit for your organization. We customize our partnerships based on the evolving needs of the client.

Another Hand

A full, functioning management team already exists but leadership is immersed in the day-to-day business. An adaptable, expert resource is needed to provide perspective on growth strategies, refine the vision, develop an actionable plan, and guide implementation for clear, measurable results.

Advisory advocates, not an agency

You may have a very good marketing or advertising agency, but be aware that these agencies financially benefit from the programs they recommend. You need an unbiased advocate to help ensure the creative strategy and tactics are solely aligned with your sales and marketing objectives. Our guidance is always for your ultimate benefit.

Success Limiting Facts

Global percentage of strategies that fail or don’t fully deliver

Almost one in three companies receive no information of how to execute the strategies they receive

The disparity gap between C-Suite executives and their managers regarding the success of their strategies

Financial performance promised by their strategies that are realized by companies due to defects and breakdowns

HOW WE CAN HELP YOU BRIDGE THE GAP

We don’t believe in templates. No forms to fill out either. Our solution-oriented engagements are always tailored to align with your organization’s specific needs. The engagement will be highly-customized based on mutually agreed-upon goals and expectations. Here is what we offer:

PART-TIME, EXECUTIVE ADDITION TO MANAGEMENT TEAM

Resources not allowing for a full-time sales-driven executive? We become the solution, bringing a market-based perspective to crystalize strategy and manage sales and marketing implementation that will drive growth.

STRATEGIC PROJECT SUPPORT

For extra executive bandwidth or to pass off an entire strategic project, we are ready to help. We will drive the strategy and make sure your project delivers results on time.

INTERIM EXECUTIVE

Need a pinch hitter while your sales or marketing executive is out? We create customizable intensive interim engagements to meet your organization’s specific needs.

COACHING SERVICES FOR SALES AND/OR MARKETING ALIGNMENT AND DEVELOPMENT

We coach sales and marketing teams on how to align and leverage not only each other, but the entire organization, including operations and finance, for overall success.

CEO SUPPORT

For business leaders who want to personally develop their market-orientation and marketing effectiveness, we offer advisory services for CEOs.

SALES AND MARKETING AUDITS

Want an objective analysis of your current sales and/or marketing departments’ performance, your processes, and initiatives? Our audit produces clarity and actionable insights in a short timeframe, at a reasonable cost.

Contact Us

Have a challenge we can help you tackle? Looking for additional information about our services? Let us know.

OUR TRACK RECORD

Past clients and long-time colleagues say that Kathryn Ross is one of the few leaders they have worked with who innately understands how to effectively translate the worlds of sales and marketing into results-oriented teams, sound sales strategies, and successfully executed ROI-based marketing programs.

“We offer a unique blend of expertise which comes from understanding all sides of the sales and marketing equation. With more than 25 years of Sales and Marketing experience at both national and local levels, I have worked in executive leadership roles with and for Fortune 100 companies, agencies, and the media outlets as well as small- to mid-sized companies.” “I am proud to have successfully developed new business models for all of my clients. That work led directly to increased revenue generation for nationally-known leaders in manufacturing, pharmaceuticals, financial services, environmental services, building supplies, and interior furnishings. We look forward to exploring how our expertise can help your company excel today.” —Kathryn Ross Founder and CEO Kross Strategies

AREAS OF EXPERTISE

Sales & Marketing: Expert Analysis, Strategy and Implementation
Strategic Marketing Communications
Business Planning, Budgeting, and P&L
Project Management
Integrated Marketing and Sales Campaigns
Staff Development and Retention
Direct Marketing and Customer Communications
Assessments and Training
Advertising Agency and PR Management
New Business Development
Talent Acquisition and Team Building

STRATEGIC THOUGHTS

Central Penn Business Journal CEO Forecast

May 17, 2015

The economy is moving forward with positive momentum; however, many companies continue to depend on the lean business practices they put in place during the recession as they seek to remain fiscally responsible. Organizations are seeking creative ways to leverage their assets more than ever before. They face the challenges of the competing needs of […]